Our expertise in active sports has taken us into horizontal sports markets including Cycling and Snowsports. We focus on core values in Business to Business putting our customers first, while working hand in hand with our manufacturers and suppliers around the globe, our new ranges and brands are developed with our partners to give Awesum™ performance with excellent value for money… all to the highest European Standards.
AWE® AeroLite™ Pink Lady Women’s Bicycle Helmet – White/Pink 56-58SRP £69.99 Helmet Size: 58-61cm, There Are An Amazing 24 Air Vents for maximum cooling (Including 5 Rear) 24 Mega Cool Vents Pull Fresh Ai...Sign up to see trade prices
AWE® AeroStealth™ Carbon In-Mould Bicycle Helmet Black/White 58-61cmSRP £99.99 Its In-Mould Construction fuses the Polycarbonate Outer Shell With The Helmets Absorbing EPS Foam Inner Core, giving an exception...Sign up to see trade prices
AWE® AeroStream™ Mens Bicycle Helmet – Red, Size 58-61SRP £59.99 Helmet Size: 58-61cm, There Are An Amazing 24 Air Vents for maximum cooling (Including 5 Rear) 24 Mega Cool Vents Pull Fresh Ai...Sign up to see trade prices
AWE® The Digger™ Kidz In-Mould Cycle Bike Helmet Blue 48-52cmSRP £29.99 Our Boys Digger Cool, Super Light Double In-Mould construction fuses the Polycarbonate outer Shell with Helmets Absorbing Foam In...Sign up to see trade prices
Since 2005 Sport Direct™ have provided innovative product ranges and ideas. Our range forms a wide variety of products from cycling, snow sports and in the future other competitive sports all learning the trust in sports enthusiast and athletes alike.
For us, sports men, woman and athletes, our customers, are not simply people focused on performance and victory. They are customers who strive to defy the day to day normalities, who strive to excel beyond their imaginations, who enjoy Awe inspiring experiences and success, They are people who believe in the positive power of sports. This is the objective of our brands to exceed their expectations in performance, quality and value for money.
We focus on Awe® inspiring sports equipment with maximum performance and fuse sports form with function, bringing a range of new and existing brands to the UK sports markets…
It’s Your Sport! Enjoy It! ™
the AeroStealth is exceptionally
strong and light weight
The Awe® AeroStealth™ Helmet
Sport Direct™ LED Shackle Lock & Bracket
Aero Sport® AeroLite™ 30% Lighter Gel Suspension Saddle
BÜCHEL 40 Lux. Tri-Lux Light SRP £39.99
Buchel “Maverick Plus” Light Set 15 LuxSRP £39.99 15 Lux LED Battery Front Light & LED Battery Rear Light Front Light Burn Time 250 Minutes, LED Lifetime 200Hrs Rear Light...Sign up to see trade prices
Wittkop Gel Gents/Ladies SaddleSRP £24.99 Extra Wide With Extra Gel Comfort Saddle For Ladies Low Weight, Handmade In Italy, Extra Gel For Extra Comfort Ideal For Ladi...Sign up to see trade prices
Sport Direct™ Quick Release Mudguard Set 24-26″SRP £21.99 Quick Release Front Mudguard Quick Release Rear Mudguard Fits Wheel Size 24" & 26" Black, Allen Key Included Rear Mudgu...Sign up to see trade prices
Wittkop Black/Gold Italian Leather Gel Suspension Enzo Gents SaddleSRP £69.99 Medicus Black & Gold Leather Laser Etched Gel Saddle, 33% Lighter Than Conventional Saddle New Saddle Development In Co-Ope...Sign up to see trade prices